Artificial Intelligence (AI) in digital marketing has evolved from a nice-to-have to a game-changer for today’s marketers.

It’s become a powerful technology to drive personalization, predictive analytics, customer experience, and much more.

That’s why marketing leaders are implementing AI-driven initiatives in their marketing strategies, with many believing the technology will have a ‘big impact’ on productivity (50%), efficiency (45%), and innovation (38%), according to our ‘2024 Global Digital Skills & Training Report: Insights from Corporate Leaders’ report.